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Keyword Research

4 articles on keyword research.

How to Do Keyword Research From Scratch

Keyword research starts with understanding your customers' language, not a tool. The tool just tells you volume and competition once you have real candidates.

How Many Keywords Should You Target Per Page?

One primary keyword per page, supported by a handful of closely related terms, is the general rule, spreading a page across too many distinct topics dilutes its focus.

What Are SEO Keywords? A Quick Definition

A keyword is simply the word or phrase someone types into a search engine, the target that a piece of content is built to match.

Are SEO Keywords Case-Sensitive?

No, search engines treat 'SEO Company' and 'seo company' as the same query. Capitalization has no effect on rankings.